Terms and Conditions

OVERVIEW

This website is operated by Huel. Throughout the site, the terms “we”, “us” and “our” refer to Huel. Huel offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

SECTION 1 - ONLINE STORE TERMS

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.

SECTION 2 - GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

By purchasing products from us, you agree not to resell such products and that such products are for your personal use and enjoyment only. If we discover that you are placing orders with the intent to resell products or are otherwise using or intend to use the products inappropriately or illegally, we may immediately cancel your order, terminate your account, and pursue any and all available legal remedies under applicable law.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 - ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

SECTION 4 - MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

SECTION 5 - PRODUCTS OR SERVICES (if applicable)

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

SECTION 6 - ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more detail, please review our Returns Policy.

SECTION 7 - OPTIONAL TOOLS

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

SECTION 8 - THIRD-PARTY LINKS

Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.

SECTION 9 - USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

SECTION 10 - PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy. View our Privacy Policy.

SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

SECTION 12 - PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 13 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Huel, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

SECTION 14 - INDEMNIFICATION

You agree to indemnify, defend and hold harmless Huel and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

SECTION 15 - SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 16 - TERMINATION

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

SECTION 17 - ENTIRE AGREEMENT

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

SECTION 18 - GOVERNING LAW

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the relevant geographical territory.

SECTION 19 - CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

SECTION 20 - FREE T-SHIRT AND SHAKER WITH YOUR FIRST PURCHASE

Whilst it is possible to add the “Free T-shirt” to your basket, and whilst this may then appear in order and shipping confirmation, this does not guarantee that you will receive these items. The free t-shirt can only be received with your first order of Huel that contains a minimum of any of the following, 2 boxes of Huel Bars, 2 cases of Huel Ready-to-drink or 2 pouches of Huel Powder. By adding this option to your basket, you are agreeing that this will only be fulfilled with your first Huel order when it contains the products mentioned above, regardless of the item being in your basket or not.

SECTION 21 - RETURNED ORDERS

In the event of an initial delivery failing our couriers will attempt to deliver your Huel to your shipping address at least once more, contact you by phone (if applicable), email, and by leave calling notes at your place of delivery. If you fail to respond to these messages and they cannot deliver your package, they will return your delivery back to us in Germany, including a return fee. If your order is returned to us, re-delivery will cost €20.

Therefore we strongly advise if you do receive a calling card/contact from our courier, you respond as quickly as possible to avoid these high fees.

If you cancel your order, we will return you your money, minus the original delivery subsidy and return fee.

As you can see the cost is very high, so we do recommend that as soon as you receive contact from our courier you rearrange delivery for an appropriate time you can receive it.

If the reason for your order being returned to us is either a fault of our or our couriers, we will pay for your order to be resent to you at no additional cost to you.

SECTION 22 – Huel+ Terms and Conditions

(effective February 4 2026)

The Huel+ Loyalty Program is managed by Huel Limited, a UK company (“Huel”) and governed by the following Terms and Conditions (the “Terms”) and Huel’s General Terms and Conditions of Use. By enrolling in the Huel+ Loyalty Program (“Huel+”, or the “Program”), you agree to the following Terms.

Membership

Huel+ is open to individuals who are at least 18 years of age at the time of enrolment, have a valid email address and have created a Huel account on a Huel site offering Huel+. These Terms are applicable for participation in Huel+ via https://eu.huel.com only. Huel+ membership is site-specific. Reward Points, Rewards and Codes earned on https://eu.huel.com can only be used on https://eu.huel.com and cannot be transferred to or used on other Huel regional sites. Huel+ loyalty programs offered on other Huel sites are governed by separate terms and conditions applicable to those respective sites, which should be reviewed by users of those sites. 

Participation in Huel+ is voluntary. Membership in Huel+ and its benefits are offered at the discretion of Huel. Huel may at any time, terminate, change, limit, modify or cancel Huel+ or any rules, regulations, rewards, benefits or conditions of participation.

Huel may make changes to Huel+ or the Terms at any time in its sole discretion. All changes will be updated in the Terms and posted to this page. Please check these Terms and the Huel+ landing page regularly to ensure that you understand the up-to-date terms that apply in relation to your Huel+ membership. For any material changes to the Program, Huel shall use reasonable commercial efforts to communicate such changes to Huel+ members via email to the email address registered to your Huel+ account six months prior to such changes becoming effective, and by electing to continue to participate as a Huel+ member and remaining in the Program, you will be deemed to have accepted all changes. A member of the Program has the right to opt-out of the Program at any time for any reason. By opting out of the Program, you will forfeit your accumulated Rewards Points (including your progress towards any subsequent Reward) and the right to accumulate points on future Qualifying Purchases (as defined below). However, you will retain any Codes that you have generated by redeeming Rewards prior to your opting out of Huel+, and you will retain the right to redeem these Codes until the relevant expiry date of any such Code. Huel reserves the right to make minor changes to Huel+, for example introducing new rewards and benefits, without providing any notification, provided that these changes do not materially and adversely affect your membership. Notwithstanding the foregoing, Huel assumes no responsibility or obligation in the event it fails to provide advance notice of any changes to the Program.

Membership in the Program is only open to individual persons and is not open to companies, entities making commercial or bulk purchases or other non-individual persons. In the event Huel determines, at its sole discretion, that a member of Huel+ is ineligible for membership, their membership may be cancelled without notice, and all Reward Points, Rewards, Codes and benefits they have accumulated will be forfeited. Membership may not be used for resale or profit. You are responsible for all activity that is conducted through your Huel+ account. You are also responsible for making every effort to keep your login details confidential and secure.

How to Enrol

You must have a valid email address and create a Huel account on https://eu.huel.com before enrolling into Huel+. Once you have created a Huel account using a valid email address, or if you already have registered for a Huel account prior to the launch date of Huel+, you can enrol via (i) the Huel+ tab, “Earn Points” page or Huel+ FAQs in your Huel account area, or (ii) the Huel+ landing page on https://eu.huel.com. You must log into your Huel account prior to opting into Huel+.

The information you provide during the enrolment process, and the information we gather as part of your participation will be collected and used as described in our Privacy Policy at the following link: Privacy Policy

Your Huel+ membership will be linked to the email address you provide in connection with creating your Huel account. Only one Huel+ membership per valid email address is permitted. 

How to Earn Reward Points

Once you are enrolled in Huel+ and have an active Huel account, you will begin to earn Reward Points based upon the purchases you make on https://eu.huel.com (a “Qualifying Purchase”). Details of how to earn Reward Points are set out on the Huel+ landing page.

Reward Points will become available to use four days after the date of the relevant transaction. Your Reward Points will be shown as “pending” in your Huel+ account area, until they are available for use.

All product purchases made online at https://eu.huel.com are considered Qualifying Purchases for the purpose of earning Reward Points.

Reward Points can be earned on shipping fees applied to a Qualifying Purchase. If you apply a discount to your Qualifying Purchase, including, but not limited to, automatic subscription discounts, tiered discounts, welcome or new customer discounts, discounts earned from Huel’s Refer a Friend program (either as the referrer or the referee), discounts awarded as a prize in a Huel prize draw or sweepstake and student discounts, Reward Points shall be calculated and earned based on the final purchase value of your order minus any applicable discounts.      

In the event you cancel or return your order, the value of the Reward Points you earned from the cancelled or returned order will be deducted off your Reward Points balance.

If you have made any Qualifying Purchases within the 30-day period prior to the date of your first enrolment into Huel+, you will receive backdated Reward Points on these Qualifying Purchases provided that the Qualifying Purchases were placed using the email address that is registered with Huel+. You will receive backdated Reward Points from Qualifying Purchases made within the 30-day period prior to the date you opted into Huel+ for the first time, provided that (i) you created a Huel account and opted into Huel+ within 30 days of the Qualifying Purchase date(s); and (ii) such order has not been cancelled, returned or refunded. Reward Points earned during this 30-day period prior to the date of enrolment shall be earned and calculated in accordance with these Terms and shall be subject to the same exclusions, deductions, limitations and expiry periods as set forth in these Terms. For the avoidance of doubt, backdating of Reward Points is not available if you re-enrol in Huel+ after having opted out of a prior enrolment.

You can check your Reward Points balance at any time in the Huel+ tab in your Huel+ account area. Your balance is unique to your Huel+ account only, and you cannot combine Reward Points with another Huel+ account or transfer your Reward Points from or to another Huel+ account.     

Your Reward Points shall accumulate in your Huel+ Account over a Twelve month period from the date of your most recent purchase (your “Reward Points Total”) and expire together on the same date 12 months from the date of your last purchase, or such other date reflecting an increase in your Rewards Points Total not otherwise due to a Qualifying Purchase (e.g. because of a goodwill gesture or a prize awarded in a Huel prize draw or sweepstake).

The expiry date of your Reward Points Total will be visible in your account area. Each time your Reward Points Total increases before the then-current expiry date, the expiry date of your Reward Points Total shall automatically extend for a further 12 month period from the date of your most recent Reward Points Total increase trigger. For example, if the current expiry date of your Reward Points Total is 31 Dec 2025, and you place an order on 1 Dec 2025, then the expiry date of your Reward Points Total, including any Reward Points accumulated through the placed order, shall update to 30 Nov 2026.

Reward Points can be redeemed for Rewards (as defined below) at any time before they expire provided that your Huel+ account is active and you remain opted into the Program. Note, however that once Reward Points are redeemed for a Reward, the Reward must be used within three calendar months of the date of issue (see below for details). In the event that Huel decides to terminate the Program, you will receive six months’ advance notice via email to the email address registered to your Huel+ account. Any Reward Points must be redeemed for Rewards prior to the expiration of such six-month period. Any Reward Points that are not redeemed for Rewards by the end date will be permanently removed from your Huel+ account. However, you can continue to redeem any Rewards or Codes (as defined below) on purchases until the original expiry date of the relevant Reward or Code. Huel shall not be liable for a customer’s failure to redeem any Reward Points before the date the Program comes to an end, provided that the relevant information has been provided in accordance with the law and the redemption option was technically available.

Huel+ Reward Points and Rewards

You can redeem your Reward Points for rewards (“Rewards”) via the “Rewards” page on the Huel+ tab in your account area, by clicking “Redeem” under each available Reward. You can convert your Rewards into a discount code (a “Code”) that can be applied to future purchases made online at https://eu.huel.com by clicking “Redeem” in your Huel+ account area. Reward Points may be redeemed for Rewards in accordance with the terms set forth on the Huel+ landing page.                     

Rewards tiers are non-cumulative. Once you redeem Reward Points for a Reward, those Reward Points are no longer available for redemption against other Rewards.

How to Redeem Your Rewards

You can redeem your Rewards on any purchase made online at https://eu.huel.com by entering your unique Code at checkout.

A maximum of one Code can be used towards any single transaction. Codes cannot be used in conjunction with any other discount code or voucher. Codes cannot be re-used, transferred, sold, refunded or redeemed for cash (except where required by law) and must be redeemed in full, in a single purchase. If the total order value of your applicable order is less than the value of your Reward, any unused amount of the Reward will be forfeited and cannot be carried over to future orders.

Once generated, Rewards and accompanying Codes expire three calendar months after the date the Reward was redeemed. After the three month expiry period ends, the Reward and accompanying Code is forfeited and cannot be used toward a future transaction.

Communications

By providing your contact information and opting into Huel+, you are not automatically signed up to receive marketing communications from Huel. You will have an additional opportunity to opt into receiving general marketing communications from Huel, including offers and promotional messages unrelated to Huel+. You may unsubscribe from these marketing communications at any time by clicking the “Unsubscribe” button contained in our emails to you or by updating your marketing preferences in your Huel+ account area. Electing to unsubscribe from general marketing communications from Huel, will have no effect on the status of your account or Huel+ membership, which will remain intact.

How to Opt Out of  Huel+ 

You may opt out of Huel+ at any time by accessing the Huel+ tab in your account area and clicking “Opt Out of Huel+”. Once you have successfully opted out of Huel+, you will immediately lose your Total Reward Points (including any progress towards your next Reward) and the ability to accumulate Reward Points on your subsequent orders. However, you will retain any Codes that you have generated by redeeming Rewards prior to opting out of Huel+, and you will be entitled to redeem these Codes earned until the relevant expiry date of any such Code.     

You can opt back into Huel+ at any time by following the enrolment steps set out in these Terms. However, when you re-enrol into Huel+, please note any lost Reward Points or benefits accumulated under your previous membership/s will not be re-instated on your re-enrolment. For the avoidance of doubt, backdating of Reward Points is not available if you re-enrol in Huel+ after having opted out of a prior enrolment.

Breach of Huel+ Terms

Misuse of Huel+, including failure to follow these Terms, or other improper conduct, and using your Huel+ account to purchase product in bulk for commercial resale or profit, is strictly forbidden.

Misuse may lead to the termination of your Huel+ account, disqualification from future participation in Huel+, and loss of some or all accumulated Reward Points, Rewards or Codes. Additionally, Huel reserves the right to pursue any legal action it considers necessary or appropriate. The sale, exchange, or transfer of Reward Points, Rewards and Codes, except by Huel, is strictly forbidden.

Limitation of Liability

Huel's liability for damages resulting from injury to life, limb, or health, as well as in cases of intent and gross negligence, remains unaffected. In the event of a slightly negligent breach of a material contractual obligation, liability is limited to the foreseeable damage typical for this type of contract.

Membership Services

To contact the Huel customer service team about your Huel+ account or your Rewards, please visit our Contact Us page.

Governing Law

These Terms and Huel+ will be interpreted, construed, enforced, and governed in all aspects in accordance with the laws of England and Wales. Any cause of action arising under or relating to these Terms or Huel+ will be brought to competent courts and you consent to the exercise of exclusive jurisdiction by and exclusive venue in such courts. Mandatory consumer protection provisions of the country in which the consumer has their habitual residence remain unaffected. Consumers may alternatively bring an action before the court of their place of residence.

SECTION 23 - CUSTOMER REFERRAL PROGRAMME

  1. These terms and conditions (the "Terms") govern Huel's Customer Referral Programme (the "Programme"), through which existing customers may refer friends to purchase from Huel, and both individuals will receive a reward. The Programme relates only to purchases made from the Europe Huel online store.
  2. The Programme commenced on 31/03/2026 and is available until further notice. 

Customer Eligibility 

  1. Participation in the Programme, as an individual making a referral (a "Referrer"), is open to Huel customers:
    1. aged 18 years or over;
    2. resident in the United Kingdom; and
    3. who have made at least one purchase from the Huel Europe online store within the preceding 18 months.
  2. Participation in the Programme, as an individual who is referred (a "Referred Friend or Referee"), is open to Huel customers: 
    1. aged 18 years or over; 
    2. resident in the EU; and 
    3. who have not previously made a purchase from the Huel Europe online store.
  3. Rewards issued under the Programme are only available for use on orders: 
    1. purchased through the Huel Europe online store at https://eu.huel.com/; and 
    2. shipped to an address within the EU or associated territories.

How the Programme Works 

  1. To make a referral, a Referrer must share their unique referral Huel discount code or link ("Referee Reward") with a Referred Friend.
  2. A Referred Friend who satisfies the eligibility criteria set out in section 4 may then complete a qualifying purchase using their Referee Reward. 
  3. The Referee Reward will be applied automatically at checkout.
  4. Upon a successful referral (i.e. when a Referred Friend completes a qualifying purchase using their Referee Reward), the Referrer will receive their own Huel discount code or link ("Referrer Reward") to their registered email address.
  5. Huel reserves the right to cancel the orders of any customer who, in Huel’s sole discretion, redeems or applies a Referrer or Referee Reward issued under the Programme in violation of these Terms; including but not limited to self-referrals (using alternative email addresses, variations, or phone numbers).

Reward Conditions

  1. Use of the Referrer or Referee Reward may only be applied to purchases that meet a minimum order value (“MOV”), as specified at the point of redemption. In such cases, the Reward will not be valid for orders below that value. The value of the applicable Reward and the corresponding MOV shall be determined by the offer in effect at the time the Reward is redeemed, and not at the time the referral code or link is shared. Each Reward must be redeemed in a single transaction.
  2. Referrer and Referee Rewards issued under the Programme are valid for the period specified at the point of issue. Where no expiry period is specified at the point of issue, the Reward shall remain valid until such time as Huel reasonably notifies the recipient otherwise.
  3. Rewards issued under the Programme cannot be used in conjunction with any other voucher code, promotion, offer, or discount, and cannot be exchanged for cash or any other alternative.
  4. Rewards issued under the Programme are personal to the recipient and are non-transferable.
  5. A Referrer may earn a maximum of five (5) Referrer Rewards per calendar month under the Programme. Any referrals exceeding this limit within a given calendar month shall not be eligible for a Referrer Reward.
  6. The value of the Referrer and Referee Rewards offered under the Programme are subject to change at any time at Huel's discretion. Referral codes and links are dynamic and will automatically reflect the offer in effect at the time of redemption, regardless of the offer in effect at the time the code or link was originally shared by the Referrer. Referrers and Referred Friends are advised to check the Refer a Friend page for the latest offer details prior to completing a purchase.
  7. For the avoidance of doubt, neither the Referrer nor the Referred Friend shall acquire any entitlement to a particular Reward value or minimum order value by virtue of the referral code or link having been shared at a time when a specific offer was in effect.
  8. Neither the Referrer Rewards nor the Referee Rewards will be applied to the cost of shipping the order. Customers should be aware that the use of the Reward may reduce the value of an order below the threshold for free shipping, in which case the customer shall be required to pay the applicable shipping costs.

Data Protection

  1. Huel's privacy policy, available at https://eu.huel.com/pages/privacy-policy, applies to all personal data processed in connection with the Programme.
  2. A Referrer is deemed to have opted in to the Programme from the point at which they copy or share their unique referral code or link. The Referrer shall not input any of the Referred Friend's personal data as part of the referral process.
  3. Referred Friends are not required to create a Huel account or share personal data beyond that which is necessary to complete the purchase.
  4. The only personal data that Huel shall collect through the Programme is a record of which Referrer referred which Referred Friend. Huel shall solely use this data to track successful referrals.
  5. Neither Referrers nor Referred Friends are required to be opted in to Huel's marketing communications in order to participate in the Programme. 
  6. Both Referrers and Referred Friends can contact the Huel team at eu@help.huel.com if they wish to opt out of the Programme.
  7. Huel shall not be responsible for any unauthorised or unsolicited sharing of referral codes or links by its customers.

General 

  1. Huel reserves the right to:
    1. amend these Terms or the rules of the Programme at any time;
    2. withdraw the Programme at any time; or 
    3. refuse redemption of any Reward issued under the Programme in the event of non-compliance with these Terms.
  2. Participation in and redemption of any Reward under the Programme constitutes the customer’s full and unconditional agreement to these Terms and any decisions made by Huel in relation to the Programme shall be final and binding. Nothing in these Terms shall affect the statutory rights of any participant.
  3. With the exception of liability which cannot be excluded by law, Huel and any other companies in its corporate group are not liable for, and the participant releases Huel and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result of participation in the Programme.
  4. The Programme and these Terms will be governed by and construed in accordance with the laws of England and Wales.
  5. Programme Promoter: Huel Limited, Unit 6, Icknield Way, Industrial Estate, Tring, Hertfordshire, HP23 4RN, United Kingdom (“Huel”).

SECTION 24 - CONTACT INFORMATION

Questions about the Terms and Conditions should be sent to us at eu@help.huel.com.

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Competitions & Promotions

March Competition – Win 3 Months of Huel

1. This competition is run by Huel Limited (“Huel”).

2. This competition is open to those 18 or over, excluding Huel employees and anyone professionally connected with this promotion, who order on eu.huel.com.

3. Any order placed on eu.huel.com on 12 March will automatically be entered into the competition.

4. Entrants must be opted in to Huel marketing communications in order to be eligible to receive the prize. If an entrant opts out before the prize is awarded, they will forfeit their right to the prize and an alternative winner may be selected.

5. There will be one (1) winner. The winner will receive one (1) discount code, which can be used across three (3) separate orders.

6. The subscription discount code:

  • can be used a maximum of three (3) times, up to 130 € per use
  • is locked to the winner’s email address
  • is non-transferable, non-refundable, and has no cash alternative
  • will expire on 31 September, 2026

7. Any unused credit will be forfeited and cannot be carried over.

8. The winner will be selected at random from all eligible entries and contacted via email by 26 March.

9. If the winner does not respond within a reasonable timeframe, Huel reserves the right to select an alternative winner.

10. To enter for free, please email eu@help.huel.com with the subject line “March Competition – Win 3 Months of Huel”.

11. Huel reserves the right to amend or withdraw this competition at any time without notice. Huel’s decision is final and no correspondence will be entered into.